Breakfast at Tiffany’s is becoming reality at Tiffany & Co.’s fifth avenue flagship store as the brand makes experience a bigger focus.

Breakfast at Tiffany’s is becoming reality at Tiffany & Co.’s fifth avenue flagship store as the brand makes experience a bigger focus. The Blue Box Café will give guests the chance to live out their Audrey Hepburn-inspired aspirations with breakfast or tea on the fourth floor of the store—and, of course, the “human-sized jewelry box” is designed for perfect Instagrams, decked out in Tiffany & Co.’s signature blue hue. The Instagrammable café is all part of the iconic brand’s plan to “court [M]illennials,” and catch up with competitors. (Racked)