Millennial moms are a spending force to be reckoned with, and retailers may be “missing the mark” on what they want. A study from MediaPost shows that the demo has more social accounts, spends more time on them than moms overall, and are asked for a product recommendation 9.6 times per month on average. Smart marketers should try to tap into their influence. Some ways to catch their eye? Offer deals, especially coupons, and incentivize brand loyalty with rewards. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
