Email may still be the best way to reach Millennials—and younger consumers believe they’ll be using email more as they age up too. The majority of young adults think they’ll be using email more as they get older. Forty-eight percent of 13-21-year-olds and 52% of 22-34-year-olds told SendGrid and Egg Strategy they expect their email use to increase in the future. The survey also found that 85% of 13-21-year-olds are already emailing at least monthly, and as they enter the workforce that number is expected to increase. Marketers, take note. (MarketingCharts)
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