Startup fashion stars Allbirds and Outdoor Voices are coming together for a very Millennial, very minimalist collab.

Startup fashion stars Allbirds and Outdoor Voices are coming together for a very Millennial, very minimalist collab. We’ve had our eye on both brands: Allbirds stands out as a simplistic, logo-less shoe brand that could be the next big thing with Millennials while Outdoor Voices caught our attention as an “anti-Nike” activewear company. They both embrace the Less is More aesthetic, have “Instagram clout” galore, and (in the Allbirds founders’ own words), “it seemed like such an obvious and fun next step for both of us to collaborate on our first head-to-toe look.” (Racked)