Sony Pictures is holding out hope for virtual reality marketing, promoting movies (like Jumanji: Welcome to the Jungle) with VR experiences.

Sony Pictures is holding out hope for virtual reality marketing, promoting movies (like Jumanji: Welcome to the Jungle) with VR experiences. While AR has stolen VR’s thunder this year, the immersive (and expensive) tech is still gaining traction. Sony works with VRX to build VR games for kiosks across the country, like one for Jumanji’s sequel in which “users play a virtual table-top game where they control characters from the movie to lift a curse.” Though in-person experiences at the kiosks are performing the best, Sony Pictures is also planning to produce versions for in-home PlayStation VR users. (AListDaily)