Add buying makeup to the list of things that Millennials are actually doing more than Boomers.

Add buying makeup to the list of things that Millennials are actually doing more than Boomers. The makeup industry has seen a surge in recent years as chasing the latest makeup trends and shopping for products supported by fan-favorite influencers have gained traction with young consumers. Ulta Beauty has seen sales surge from $3.9 billion two years ago to $5.9 billion this year, while Sephora revenues “have doubled since 2011.” Not to mention upstarts like Kylie Cosmetics, which raked in $420 million in 18 months, mostly via organic marketing courtesy of founder Kylie Jenner and her 99 million followers. (Financial Post)