Domino’s Pizza’s latest stunt marketing is a baby registry for pizza-loving Millennial parents. Expecting parents can register their upcoming bundle of joy on dominosbabyregistry.com, and ask well-wishers to fund pizza party baby showers, or just send them a gift card. Domino’s is also pairing up with Gugu Guru for a sweepstakes with a grand prize of “pizza-themed products” and a year of free pizza. The baby registry went up exactly nine months after Domino’s released their wedding registry. (MediaPost)
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