When it comes to their personal style, a new study suggests Millennial men do care about brands. Over two-thirds of respondents ranked brands as an important “way of expressing themselves to others,” and younger men were more likely to think so than older demos. Engage Research chalked this up to the possibility that “younger men are more likely to go shopping and be invested in fashion.” Their social media behavior may back that up: sixty-six percent of men under-34-years-old said they like or follow brands’ social media accounts. (Retail Times)
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