Once upon a time, it felt like streaming might be the end of movie theaters as we knew them. But Gen Z is helping make the big screen a popular place to visit again. In fact, YPulse’s Back to the Movies trend data shows the number of 13-24-year-olds who go to the theater is at its highest since 2020. That’s been especially clear these past few months, as Gen Z helped power some of the year’s biggest box office hits. In addition to new originals and fan-favorite adaptations (like Wicker and The Odyssey), young moviegoers also went back to the theater...
10/8/26
Back to the Movies Trend Report
Gen Z is bringing back the movie theater! Streaming was supposed to kill the theater (and maybe i...
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