The CFO in the house may be younger than you think. YPulse has said before that the very youngest Gen Alpha have some serious shopping influence in their homes, even if they’re not the ones technically swiping the card. But sometimes, they are. In YPulse’s Fintech survey, we ask parents how their children handle money, giving us a closer look at how Gen Alpha is learning to spend, save, and manage money. And our latest data shows this gen is developing financial independence much earlier than previous gens—and it looks quite different, too. Yes, they’re still learning about money...
9/2/26
Fintech Report
Gen Z and Millennials are getting more serious about their money this year: teens are opening ban...
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