Taco Bell is jumping on the creator sports tournament trend. In partnership with Topgolf, their first annual Live Más Open will feature teams of four made up of a celeb, a content creator, a pro golfer, and a regular Topgolf player. Nine fans will win the “Open Qualifier” through a competition at Topgolf that raffles them in a sweepstakes to apply, and 100 will win a month of a premium membership. As for Taco Bell’s offer, the four winning players will get to pick a menu item to bring back in 2027—and we know their nostalgic menus have been popular campaigns. YPulse has told you that bringing influencers and streamers into sports alongside, or even fully in place of, professionals has made sports like golf specifically more welcoming to young viewers. It’s only a matter of time before more and more brands begin integrating partnerships into these events the way they place their names on traditional sports, too. (NRN)
👀 Read more from YPulse: Gen Z’s New Creator Sports Obsession—in 2 Stats
