Between options to game on console, mobile, or tablets, and genres from open-world building to classic competitive IPs, the ways tweens game are endless. And just like the gens before them, gaming is a huge part of tweens’ lives. YPulse’s Tweens: Gaming report (exclusive to our Tween subscribers) shows almost all tweens play video games or mobile games, and 94% play daily or weekly. YPulse’s Tweens: Hobbies, Sports, and Play report also calls out the importance of gaming in their lives, and found if they have a choice, video games are their top playtime pick. So, it’s important for brands to understand what tweens are actually playing and even more importantly, why, if they want to connect with this all-encompassing hobby. (Which they should want to.) In YPulse’s Tweens: Gaming survey, we ask 8-12-year-old video game players themselves what kinds of games they play. Our data shows tweens are most drawn to the games where they have the freedom to explore and make their own choices: What kinds of games do 8-12-year-olds play? Q. T305. [PLAYS VIDEO GAMES] What kinds of video games do you play? Source:...
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