Physicians Formula is bringing back 2016 nostalgia with a new collab.

Physicians Formula is bringing back 2016 nostalgia with a new collab. YPulse has reported on young people’s obsession with 2010 aesthetics, the year 2016 specifically, and Physicians Formula is centering itself in Gen Z’s yearning for this “simpler” time. The brand teamed up with OG beauty influencers Jaclyn Hill and Manny Gutierrez, better known as Manny MUA, for a throwback campaign spotlighting its Butter Bronzer, a tried-and-true 2016-era beauty product. According to the brand, 1.5M Butter Bronzers are still sold globally each year, with retailers like Walmart and Target leading sales. Hill and Gutierrez are creating paid content around the bronzer’s 10-year anniversary and to further celebrate the milestone, Physicians Formula is releasing a limited-edition jumbo version of the bronzer at Walmart and Ulta Beauty. (Glossy)