Gen Z spends more on concerts than Millennials. According to a new study from Luminate, Gen Z concertgoers in the U.S. spend an average of $101 per month on live music, compared to Millennials’ $94 average—which has historically been the gen that spends the most on live music. Two years ago, 75% of Gen Z said that ticket costs were a barrier to attending live music venues, but that has dropped to 57% today. As Gen Z grows further into their careers and gains more disposable income, their willingness to spend money on the things that make them happy—like seeing their favorite singer IRL—is seemingly increasing. Some young people are also turning concerts into full-blown trips by seeing artists outside of their cities and countries—as YPulse told you about just yesterday. But the gen is still selective with who they’re spending on seeing: while YPulse’s Music report shows 74% of 13-24-year-olds like going to live music events, 84% agree that concert tickets are too expensive. (Music Ally)
👀 Read more from YPulse: YPulse Explains: Gen Z’s Ticketmaster Wars
