Celebrities are going all in on fragrance launches this summer. Megan Thee Stallion debuted the Hot Girl Summer perfume in partnership with Coty; Ariana Grande and Luxe Brands are launching Cloud Aurora on July 14; and Khloé Kardashian partnered with Luxe on a perfume line just last month. Clearly, celebrity fragrances are having a moment, and it’s all timed for the summer scent switch. Shoppers as young as tweens are hooked on fragrances, especially thanks to the scents that go viral on #PerfumeTok. YPulse’s Personal Care and Beauty Shopping report shows 78% of 13-17-year-old girls are using fragrances, with a preference for sweeter scents—some from celeb brands, of course. (Glossy)
👀 Read more from YPulse: How Many Tweens and Teens Wear Perfume or Cologne—And What Kinds
