Fragrance has officially become Gen Z’s favorite accessory. According to Circana, the fragrance industry grew nearly $2B from 2021 to 2023, now valued at $8.3B, and recent headlines have been buzzing about young Gen Z’s growing obsession with fragrance—and for good reason. And it’s not just teen girls pushing the trend; there’s tons of social content proving teen boys are hyper fixated on smelling good, too. What used to be a quick spritz before heading out the door for Millennial teens has transformed into an entire ritual for Gen Z, even the tweens. For this gen, it’s about expressing who...