- Report
- Behavioral
- Report
- Behavioral
North America
Tweens: Social Media and Influencers
Today’s tweens started using social platforms younger than any generation before them, and 94% are active on at least one platform today. For this generation, feeds aren’t just for keeping up with friends; they’re entertainment, a source of information, and increasingly, a shopping channel. Online creators have become tweens’ biggest celebrities, more influential to them than TV and movie stars, and most tweens don’t just want to watch influencers—they want to be one.
YPulse’s Tweens: Social Media and Influencers report gives brands, marketers, and researchers a data-driven look at how 8-12-year-olds are using social platforms, who they’re following, and how creators are shaping their purchase decisions—plus what all of it means for reaching this audience.
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- What age tweens are starting social media, and how their platform use shifts from elementary to middle school
- Which platforms tweens are actually using, and why they keep coming back to them
- How tweens feel about the risks of social media, including cyberbullying and the global debate over age bans
- How feeds are turning into shopping channels—for tweens and the parents footing the bill
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Report Length: 41 pages, report is based on a survey conducted between 1/13/26-1/19/26 among 1,500 8-12-year-olds in the U.S. and Canada