Today’s tweens started using social platforms younger than any generation before them, and 94% are active on at least one platform today. For this generation, feeds aren’t just for keeping up with friends; they’re entertainment, a source of information, and increasingly, a shopping channel. Online creators have become tweens’ biggest celebrities, more influential to them than TV and movie stars, and most tweens don’t just want to watch influencers—they want to be one.
YPulse’s Tweens: Social Media and Influencers report gives brands, marketers, and researchers a data-driven look at how 8-12-year-olds are using social platforms, who they’re following, and how creators are shaping their purchase decisions—plus what all of it means for reaching this audience.
Report Length: 41 pages, report is based on a survey conducted between 1/13/26-1/19/26 among 1,500 8-12-year-olds in the U.S. and Canada
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
