Back to insights

LEGO teamed up with Olivia Rodrigo on a new figurine collection.

Jul 01 2026

LEGO teamed up with Olivia Rodrigo on a new figurine collection. Calling all Gen Z girls, from tweens to twentysomethings! We know Gen Z loves both repping their fandoms and collecting toys, and the collab includes five new pieces based on her on-stage looks and Filipino heritage. Some of the more intricate sets include a 360-piece “Olivia Rodrigo Vinyl” that has hidden references from her career, a 400-piece Flower Bouquet (which are already wildly popular on TikTok), and a 670-piece “Concert Moon” set, which has hidden drawers and picture holders. The collab makes Rodrigo the first artist to have multiple dedicated LEGO sets—and gives fans a creative, collectible-driven way to engage with the pop star. Rodrigo also ventured into video games recently by getting a skin in Fortnite’s Icon series, putting her in all the spaces her fans are. (NME)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?