Chrome Hearts is having its moment with Gen Z. According to Coveteur, Chrome Hearts is to Gen Z what Supreme was to Millennials. Despite the fashion landscape being dominated by quiet luxury, the gothic, maximalist brand has become a status symbol for many young people—and it seems to be rooted in Chrome Hearts’ oozing sense of exclusivity. Between the brand’s limited production, appointment-only stores, and surprise online drops, plus love from celebs like Timothée Chalamet, Kylie Jenner, Charli XCX, and Drake, the demand for Chrome Hearts has surged among young shoppers. Those who can spend big to be part of the cool kids’ club, and some savvy, young resellers are cashing in on the brand’s hype. One 21-year-old reseller has made a “fortune” from sourcing and selling Chrome Hearts pieces, including $1K shirts and $200K jackets. (Coveteur)
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