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Gen Z Males and Females’ Coolest Fashion Brands

YPulse not only knows how Gen Z defines “cool,” but also the fashion brands they deem the coolest from the hundreds of brands we track…

Written and Edited by the YPulse Editorial Team

Feb 5 2025
North America

KEY TAKEAWAYS

Gen Z males think luxury brands are cool, especially because they offer products they think are “worth it”
Gen Z females think brands that make shopping fun and trendy are cool, whether big box or specialty stores
Nike is, once again, Gen Z’s top coolest fashion brand

Figuring out what’s “cool” to Gen Z can sometimes feel like a full-time job for brands. For this gen, cool isn’t just about logos or legacy; it’s about standing out, staying relevant, and even having the right prices. And with Gen Z being today’s trendsetters, brands can no longer decide what’s cool anymore, these young gens do. In the fashion industry especially, trends shift as fast as the FYP, meaning only a few brands can manage to stay on top. So, which ones are making the cut right now? YPulse’s Brand Tracker monitors the brand health of over 600 brands...