American Girl Doll and Hill House launched a nostalgic collab. Ahead of Mother’s Day, the brands are releasing a limited-edition line of looks that bring back patterns and styles inspired by some of American Girl’s most beloved characters. The drop includes styles for women, kids, and dolls—so that the whole family can match. It’s a strategic and sentimental launch, tapping into the hearts of Millennials and Gen Z who grew up with the dolls, and the matching life-sized outfits, and are now ready to introduce them to the next generation. YPulse data shows Gen Z and Millennial parents are raising their kids watching shows, playing games, and having snacks from their own childhood. Passing down a toy experience as a parent is another way for brands to tap into that intergenerational brand loyalty. (Elle)
👀 Read more from YPulse: Here Are Kidults’ Top 10 Favorite Toy Brands
