Claire’s is launching a Gen Alpha-centered ASMR campaign. Claire’s is constantly looking for new ways to pull in the young gen. The brand’s new summer campaign—inspired by young people’s love for oddly satisfying content—is promoting their lineup of sensory products, from slime to squishy toys. The campaign also includes in-store ASMR recording stations and content-ready setups to encourage young shoppers to create their own videos. Claire’s will also be partnering with YouTubers and dropping exclusive brand collabs that focus on slime, blind-box content, and viral “squishy hunting.” YPulse has told you all about young people’s obsession with squishy sensory toys, which Claire’s has become a go-to shopping destination for thanks especially to having the mega-viral NeeDohs. (Marketing Dive)
👀 Read more from YPulse: Squishy Dumplings are Gen Z’s New Labubus on The Viral List
