Gen Z and Millennials just can’t seem to quit fast food. While cooking at home may be the more budget-friendly option for these cash-strapped gens, YPulse’s Food Shopping and Trends report shows virtually all teens and young adults say they’ve visited a fast food spot like McDonald’s, Wendy’s, or Taco Bell in just the past month. Another 92% of both groups have been to fast casual spots like Panera Bread, Subway, or Chipotle in that same time frame. While 77% of teens and 73% of young adults say fast food feels like a splurge now because of how expensive it...
4/15/26
Food Shopping and Trends Report
Young consumers want to eat better, try more, and spend less—and they’re figuring out how to ...
Read the report
