Livestreaming is starting to feel more authentic than TikTok. While TikTok initially contrasted platforms like Instagram by feeling more relatable, algorithm filtering and AI content is eating into that reputation. Instead, livestreamers now have the upper hand in being clearly human—their content is real-time (often at the same time every single day), naturally has mishaps, and responds immediately to engagement. In a way, it’s functioning the way live TV used to, making it easy to follow and become invested in. But even clips of livestreams have a creator benefit on video platforms, as one stream can be cut into dozens of posts without having to record each individually. Plus, livestream is becoming another profit opportunity for podcasting; the shows being turned into live events also have tickets to livestreams, meaning any viewer can tune in and share the experience. (ADWEEK)
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