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Gen Z Is Bringing Play into Adulthood—in 3 Stats

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At this point, Gen Z buying and playing with toys isn’t a headline, it’s a lifelong habit…

TL;DR

  • Most Gen Z adults are still buying toys and games for themselves—proving play doesn’t stop at childhood
  • Some are even attending toy brand experiences designed with “kidults” in mind
  • And yes, plenty are still sleeping with stuffed animals, turning play into a nightly routine
Gen Z may be entering adulthood, but they’re not exactly rushing to leave childhood behind. With growing economic uncertainty, constant news notifications, and a general question of “what is going on,” toys have become a source of comfort for this young gen. This isn’t just about escaping the pressures of being a grown-up (though, fair),...

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