Move over doomscrolling—Gen Z has a knitting circle to get to. Or at least, that’s what the internet would have you believe. Over the past year, a growing narrative has emerged as headlines like “Gen Z is swapping doomscrolling for grandma hobbies,” “Gen Z is taking up ‘granny core’ hobbies to unwind,” and “Young people are turning to old-school hobbies to get off their phones.” Each paint the same picture: young consumers are embracing activities that many people would’ve once associated with retirement. If you’ve spent any time on TikTok lately, it’s easy to see why. Creators regularly share videos...
7/9/26
Going Analog Trend Report
You’ve seen the headlines—Gen Z is reviving granny hobbies, buying vintage tech, bricking...
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