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Is Gen Z Really Picking Up Granny Hobbies?

Gen Z’s “granny hobbies” are more than just a TikTok trend—they’re part of a larger desire to unplug…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Over the past year, “granny hobbies” have reportedly been having a moment among Gen Z
  • YPulse data shows many are picking up the hobbies, especially Gen Z girls
  • And while Gen Z guys may not be knitting sweaters, they’re going “granny” through another hobby: collecting
Move over doomscrolling—Gen Z has a knitting circle to get to. Or at least, that’s what the internet would have you believe. Over the past year, a growing narrative has emerged as headlines like “Gen Z is swapping doomscrolling for grandma hobbies,” “Gen Z is taking up ‘granny core’ hobbies to unwind,” and “Young people are turning to old-school hobbies to get off their phones.” Each paint the same picture: young consumers are embracing activities that many people would’ve once associated with retirement. If you’ve spent any time on TikTok lately, it’s easy to see why. Creators regularly share videos...

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