Move over doomscrolling—Gen Z has a knitting circle to get to. Or at least, that’s what the internet would have you believe. Over the past year, a growing narrative has emerged as headlines like “Gen Z is swapping doomscrolling for grandma hobbies,” “Gen Z is taking up ‘granny core’ hobbies to unwind,” and “Young people are turning to old-school hobbies to get off their phones.” Each paint the same picture: young consumers are embracing activities that many people would’ve once associated with retirement. If you’ve spent any time on TikTok lately, it’s easy to see why. Creators regularly share videos of themselves knitting sweaters, playing mahjong, birdwatching, and other so-called “granny hobbies.” And YPulse knows this trend hasn’t come out of nowhere. In our latest trend report, we dived into Gen Z’s growing desire to “go analog”—intentionally stepping away from screens and spending more time doing things with their hands. In fact, YPulse’s Going Analog trend data shows 70% of 13-24-year-olds agree, “I seek out offline activities more...
- Article
