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How Gen Z Adults Want Their Valentine’s Day to Look

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Whether they’re with friends or partners, these are the kinds of Valentine’s Day gifts and plans young adults want to have…

TL;DR

  • Celebrating Valentine’s with a partner is still the norm, but more than a quarter of Gen Z would prefer to spend it with friends
  • Traditional gifts are common, but young adults prefer unique, personal tokens and experiences
  • Between their budget and priority of personalization, many Gen Z adults would prefer to celebrate Valentine’s at home than go out
It’s constantly being said that Gen Z doesn’t have the same view on relationships as older gens. And it is true that they highly prioritize their friendships—which YPulse has studied and written about for years. But that doesn’t mean they aren’t romantics at all. More than two thirds (67%) of Gen Z young adults are...

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