LEGO unveiled its biggest innovation in 50 years—and it’s not just for kids. The new Smart Play initiative is debuting sensor-packed bricks with light, sound, and motion detection unlike ever before. While launching with specific-to-kids’ Star Wars sets first, Lego’s chief product officer says she has “no doubt” the tech will hit adult lines like the $850 Millennium Falcon and $50 flower bouquets soon. More complex builds and exciting features are natural next innovations as adult fans now drive a third of Lego’s sales and account for 60% of total toy industry dollar growth. YPulse data shows Lego is young people’s favorite toy brand, and 79% of 13-39-year-olds say there’s no shame in buying toys as adults—so don’t expect them to ever stop playing. (The Verge)
👀 Read more from YPulse: Here Are Kidults’ Top 10 Favorite Toy Brands Here Are Kidults’ Top 10 Favorite Toy Brands
