Zola is highlighting a different Taylor and Travis’ wedding. YPulse just predicted that 2026 will be full of celeb wedding content—and it’s already coming true. But instead of A-listers, the wedding planning platform’s new ad campaign “Wedding of the Year” is starting with spots featuring Taylor Hayes and Travis Wickboldt, a real couple from Wisconsin found in Zola’s user database. The tagline “Their engagement didn’t trend. But to us? They’re every bit as iconic,” is a deliberate play on all the celebrity-driven wedding frenzy we’ve seen, and will undoubtably continue to. The multichannel campaign launches today with Times Square billboards, subway takeovers, and even a cinematic brand ad debuting on Netflix Dec. 20. Zola is also paying for the couple’s May 2026 wedding and plans to expand the campaign by inviting more users into the spotlight, betting that authenticity to win over everyday Gen Z couples. (Marketing Dive)
👀 Read more from YPulse: YPulses’s 2026 Trend Predictions report
