Shirley Temples have graduated from the kids’ table to become Gen Z’s zero-proof star. The 1930s kiddie cocktail now fits perfectly between Gen Z interests of nostalgia, sober-curiosity, and extremely photogenic drinks. But here’s a plot twist: most Gen Z don’t know the namesake of their new fave. One flavor exec estimates only 5-10% of Gen Z who orders the iconic drink could ID Shirley Temple herself. Instead of having a history, the drink has become an aesthetic: pink fizz, cherry pop, no judgment. And new packaged options have dialed back sugar and swapped the “mocktail” name for a more grownup label of “zero-proof.” Brands like 7UP, Gatorade, Spindrift, Bloom Pop, and even 16 Handles have rolled out Shirley Temple riffs this year, all aimed at low- or no-alc consumers. (Fast Company)
👀 Read more from YPulse: Why Aren’t Young People Drinking as Much These Days?
