If there’s one surefire way for brands to win over Gen Z, it’s to entertain them. Traditional ads just don’t do the trick anymore—this gen is already swimming in content and has become experts at tuning out anything that feels too sales-y. In fact, according to YPulse’s Ad/ Marketing Effectiveness report, 66% of 13-39-year-olds agree, “Advertisements usually bore me.” That’s where advertainment comes in: think movie- or TV-like content that delivers a brand’s message through storytelling rather than a hard sell. It’s been a major trend among brands lately and for one big reason: it’s working. YPulse data shows 58% of 13-39-year-olds are interested in brands making movie / TV series content to use as advertisements. They’re drawn to ads that make them laugh and feel good—basically, something they’d watch or share even if it wasn’t technically an ad.   The magic of advertainment lies in how seamlessly it blurs the line between marketing and media—it doesn’t interrupt what Gen Z’s watching, it becomes what they’re watching. Brands that tap...