Speaking of Gap, they’re welcoming micro-influencers on to keep their recent success rolling. Following their viral “Better in Denim” campaign featuring girl group KATSEYE, which the brand says got over 8M interactions in a month, Gap denim is getting tons of attention. Now, creators with as few as 1K followers can apply to join the new affiliate program—which includes all Gap Inc. brands—for potential early product access and content collabs. Young consumers especially place trust in the regular people on their feed, which makes micro-influencer marketing as valuable as large celeb campaigns when building a brand community. This “fashiontainment” approach is based in authenticity, from engaging ads to showing customers the products are made for regular people and recommended by them, too. (Marketing Dive)
👀 Read more from YPulse: Why Nano-Creator Content Should Be Your Next Campaign
