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YPulse Explains: 6-7, Performative Males, and More Gen Z Terms to Know

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While understanding Gen Z may feel impossible at times, YPulse breaks down what these terms mean and why they matter… 

TL;DR

  • Brands that understand the meaning behind Gen Z’s slang can connect more genuinely with them
  • Phrases like “rage bait” and “performative males” comment on social behavior while “6 7” has no meaning at all
  • “Being intentional” and “locking in” prove Gen Z is focused on self-improvement
Understanding Gen Z can feel tricky. Just when you think you’ve figured out what “rizz” means and how to use it without cringing, there’s a new word, meme, or trend taking over everyone’s feeds. It makes it hard for brands to keep up—or even know what matters. But keeping up with Gen Z isn’t just...

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