From gaming and #BookTok to collecting trading cards and always listening to music, Gen Z and Millennials lives are full of passions on and offline. Their hobbies are community hubs, identity markers, and spaces where trends are born, too, which is why brands need to know about what they’re into lately and how old pastimes are evolving.
In YPulse’s 2025 Hobbies and Passions report, we dive into what Gen Z and Millennials’ top hobbies are now, how they’re finding community within their passions, and the items they’re collecting most.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2025
