Is smoking cool again in the U.K.? Over the last twenty years, smoking rates have consistently declined in England. But they’re now on the rise again: +10pts more adults smoke in southern England in 2024 than in 2020. Celebs like Sabrina Carpenter, Charlie XCX, and Dua Lipa have contributed to the re-glamorization of smoking, alongside TV shows like The Bear. (Though, that main character is trying to quit!) Public health experts are concerned about the influence that these high-profile media appearances have on younger people and worry that depicting smoking as stylish and rebellious might lead to more Gen Z taking up cigarettes. (The Telegraph)
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