YPulse data has long proved that Gen Z’s reputation for being risk-avoidant is simply not true. While Gen Z may be enjoying themselves differently than previous generations, they’ve continued to adopt some risky habits—look no further than their love of vaping. Meanwhile, social media is full of content showing that Gen Z is definitely not abstaining from everything as young adults. But with headlines suggesting that they’re both fuelling the “booze renaissance” and increasingly becoming teetotalers, and other hypothesizing that their vaping habits are causing them to “age like milk,” the question remains: what exactly are the vices that Gen...
7/11/24
Gen Z Vices Trend Report
If you believe the story that Gen Z just isn’t drinking (and they’re killing the alcohol indu...
Read the report
