YPulse data has long proved that Gen Z’s reputation for being risk-avoidant is simply not true. While Gen Z may be enjoying themselves differently than previous generations, they’ve continued to adopt some risky habits—look no further than their love of vaping. Meanwhile, social media is full of content showing that Gen Z is definitely not abstaining from everything as young adults. But with headlines suggesting that they’re both fuelling the “booze renaissance” and increasingly becoming teetotalers, and other hypothesizing that their vaping habits are causing them to “age like milk,” the question remains: what exactly are the vices that Gen Z is engaging with the most? And how do their behaviors differ from North America to Western Europe? In YPulse’s Gen Z Vices trend report, we dug into the realities of Gen Z’s “bad” behaviors, from OG vices like smoking, drinking, and drugs to their more contemporary indulgences like CBD and vaping. In our survey, we asked 13-24-year-olds how often they indulge in six key risky behaviors, from smoking...