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Gen Z’s Top Vices: Europe vs America

From cigarettes to marijuana, these are the top vices among Gen Z in Europe and America…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z in Europe are more likely to drink alcohol and smoke cigarettes than their peers in North America
  • Marijuana and CBD products are a lot more popular among American Gen Z than among their European peers
  • Gen Z is vaping at similar rates in both regions
YPulse data has long proved that Gen Z’s reputation for being risk-avoidant is simply not true. While Gen Z may be enjoying themselves differently than previous generations, they’ve continued to adopt some risky habits—look no further than their love of vaping. Meanwhile, social media is full of content showing that Gen Z is definitely not abstaining from everything as young adults. But with headlines suggesting that they’re both fuelling the “booze renaissance” and increasingly becoming teetotalers, and other hypothesizing that their vaping habits are causing them to “age like milk,” the question remains: what exactly are the vices that Gen...

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