Tween: Shopping and Retail

Tweens have massive sway over their parents’ budgets—plus, some spending of their own. With access to brands through social media, gaming, and online window-shopping their whole lives, they’ve formed opinions about what ends up in their household early. And every parent knows their kid won’t just eat, play with, or wear whatever is put in front of them. For this gen of tweens, parents aren’t just looking for approval but for instructions on where to shop and what to buy. Whether through virtual worlds, influencers on their feeds, or classic eye-catching displays in stores, brands need to have tailored strategy to get tweens’ attention today and create a lasting connection early.

In this Tween report, YPulse gets insights on shopping, style, and social media’s role directly from 8-12-year-olds and their parents.