From beer to ice cream, apple is the brand flavor of the season. Apple is having a big fall moment, stepping out of pumpkin spice’s shadow as brands from Starbucks to Aldi roll out apple-inspired treats. From beer, whiskey, and coffee drinks to fried apple pies and limited-edition ice creams, it’s being positioned as both versatile and nostalgic. Busch’s Light Apple beer became a breakout this year, getting called the “McRib of beer,” while Fireball launched Blazin’ Apple to pair with its classic cinnamon flavor. DoorDash reports apple is one of the fastest-growing fall flavors across much of the U.S., with pecan slightly ahead. This might be partially because it taps into Gen Z’s preference for fruitier drinks (especially in the alcohol industry) and flavor experimentation. Plus, it captures peak fall comfort vibes—cider, pies, and Halloween themes that Gen Z waits all year for. (Ad Age)
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