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LEGO tapped Tom Holland for their Never Stop Playing campaign aimed at adults.

Sep 25 2025

LEGO tapped Tom Holland for their Never Stop Playing campaign aimed at adults. In the two-minute spot, Tom Holland shape shifts into a sci-fi hero, soccer star, quirky artist, and even a grumpy old exec, all linked together with Lego-powered transitions. Set to AC/DC’s “High Voltage” and directed by Los Pérez, the film is part of Lego’s Rebuild the World campaign, reminding their adult followers that creativity doesn’t have an age limit. Holland wasn’t just a face for the ad either—he helped shape the script and even brought in his brothers for cameos, making it feel authentic for him to promote. The real star, though? Lego bricks themselves, turning into costumes, props, and wild sets at the scale of more than a kids’ creation. (Marketing Dive)

👀 Read more from YPulse: Here Are Kidults’ Top 10 Favorite Toy Brands

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