AJ+, Al Jazeera’s digital-only project, generated 2.2 billion Facebook video views in 2015.

AJ+, Al Jazeera’s digital-only project, generated 2.2 billion Facebook video views in 2015. Their social issue-focused content is designed specifically for the Facebook audience, and with mobile viewing in mind: “short, sharable and made so that it can be viewed with the sound off.” The approach has made them the seventh most popular video publisher on the platform. Rather than repackaging existing content for other social media, AJ+ takes a unique approach for each, focusing on powerful visuals on Instagram for example, and only posting what feels “natural and authentic.” (Digiday)