It’s hyper-evident right now that what Gen Z watches is ruling pop culture, from the meteoric rise of KPop Demon Hunters to a summer of niche fandoms dividing one clear “vibe” for the season. But YPulse’s Media Consumption report data shows teens, young adults, and young males and females among them, have different media tastes. So, it can feel like a bit of a guessing game for brands trying to understand what shows are most relevant to talk about with their audience. Is viral social content really reflecting enough of the gen to latch onto? Will a show’s popularity ever reach Stranger Things level after its first week in Netflix’s Top 10? And how do they all compete with comfort re-runs? These questions are why we ask young people what their favorite show still airing new episodes is, as an open-ended question, allowing them to name anything on TV or streaming.* Year after year, we see many of the same titles make it to the top, proving which shows...
- Article
