YPulse’s trend reports cover big shifts in youth culture—but what about the smaller ones? When the exact games they play in their favorite open-worlds, what they’re watching on their feeds, or even their coffee order changes, that matters for brands, too. The trends emerging on social media, video games, and IRL every day can ultimately reflect big picture insights about Gen Z. So, our youth experts rounded up 10 Gen Z trends deserving of attention—and what they all mean for brands. From trending events, to AI life advice, to bag charm obsessions, these trends say a lot about this generation.
In our 10 Trends to Know report, we unpack the Gen Z cultural moments happening now that are shaping what’s coming next.
Report Length: 43 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada.
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.