- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Luxury Report
For young consumers, luxury is about treating themselves, whether that’s through splurging on a designer bag, scoring a second-hand piece, customizing something one-of-a-kind, or even limited edition items from a brand older gens might not even consider luxury. Their relationship with luxury is, of course, shaped by affordability and accessibility—meaning dupes are sometimes their preference—while high-end brands still feel aspirational, like a marker of success.
In YPulse’s 2025 Luxury report, we explore how often young consumers are buying luxury, what motivates them to spend more than usual, and how brands can stay relevant as luxury evolves.
Download the full report for further insights
- The top words young people associate with luxury
- The reasons they do and don’t buy luxury products
- How they feel about dupes and second-hand in comparison to traditional luxury
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2025
Additional survey content for Pro users:
The full open-ended list of the luxury brands they most want to own, whether they’d prefer to buy products made in America or Europe, the luxury experiences they’re most interested in, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2024Luxury Report
- 2023Luxury Report
- 2022Luxury Report
- 2021Luxury Report
- 2020Luxury Report