Young people are loving Gap’s latest campaign featuring Gen Z girl group Katseye. The first major brand to release a denim campaign aimed at Gen Z after Sydney Sweeney’s “Great Jeans” controversy tapped the young girl group, featuring them dancing to the Y2K hit “Milkshake” to promote their low-rise styles. Young viewers took to TikTok to praise the ad, arguing that unlike American Eagle’s campaign, Katseye didn’t appeal to the male gaze and instead marketed to the core customer: young women. One comment on a viral video (591K likes) reviewing the commercial reading, “not only are Katseye racially diverse themselves, but the denim pieces are different shapes and shades” gained over 145K likes itself. The group even released a statement following the ad celebrating their diversity and calling it “the heart” of their sound and style. Young people also loved that the dancing showed how the jeans move, in contrast to many static denim campaigns. But tons are in the comment section just to shade American Eagle—one with over 2K likes reads, “I love when companies are shady to other companies.” (Marketing Dive, Us Weekly)
👀 Read more from YPulse: American Eagle’s “Great Jeans” Misstep on The Viral List
