Budweiser is making itself a part of U.K. college kids’ experiences. The brand partnered with ticketing app Dice to put on a series of free concerts in nine different cities. More than 13,000 people signed up for the events, and 5,500 more were added to Dice’s list for future events. Students were targeted by music tastes and location through Spotify video ads that led them to download the Dice app, and attention was maintained with push notifications and post-concert content. (Digiday)
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