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A cartoon cat with a big personality has gone from internet craze to inspiring a toy empire.

Mar 17 2016

A cartoon cat with a big personality has gone from internet craze to inspiring a toy empire. Pusheen, the animated cat who “loves baked goods, lounging, and celebrating holidays,” started in comics before having a dedicated Tumblr that built her fan base. In 2013, Facebook catapulted her popularity when they asked the creator to develop Pusheen digital stickers for their chat feature—which are now being used over 10 million times a day. Toy manufacturer Gund also took notice, and has created a line of 40 Pusheen products with planned expansions in late 2016. (Bloomberg Business) 

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