Mars and Razers’ new gum is made to help Gen Z gamers focus. Razer, a lifestyle brand made for gamers, and Mars, a leading gum maker, are collaborating for the Respawn by Razer line: gums and mints all infused with B vitamins and green tea to “help gamers focus when they need it the most.” To make sure they were hitting the mark when it comes to a gen obsessed with gaming and wellness, they received input from 30K gamers, developing flavors like Raspberry Vanilla Vibe and Mango Habanero Fire. The move comes as Gen Z consumers are interested in using gum to focus—according to the National Library of Medicine—and a majority (90%) of Gen Z and Gen Alpha consumers identify as gamers, according to Games Industry.biz. (Marketing Dive)
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