Young adults’ spending is reportedly declining. The financial struggles are real for Gen Z; just last month, YPulse told you that the vast majority of young adults (87%) say they plan to cut back on spending because of tariffs. Between the shaky job market and the constant weight of recession effects, it’s no surprise that new data shows their spending is in fact declining. Circana reports in-store and online purchases for 18-24-year-olds fell 13% year-over-year between January and April alone, and Bank of America reports a 1% decline between May 2023 and May 2025. Although these numbers may not seem like a huge drop, experts say it’s concerning as spending normally rises during this period of life. The categories where their spending has declined the most include apparel (-11%), accessories (-18%), technology (-14%) and small appliances (-18%), according to Wells Fargo. (WSJ)
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