Summer is in full swing, and like always, Gen Z is diving headfirst into bold trends that are lighting up their FYP. Every summer comes with its own vibe—last year was all about the “Brat summer” chaos and the demureness (or so they said) of it all. This summer we’re seeing some looks from previous years brought back, but with new names and new hobbies to match. But while the themes may change year after year, the ritual remains the same: it’s the season of resets from beauty routines to daily habits to what’s in their closets. Even if they’re old enough that school’s out for good, Gen Z still leans into summer as a time to make new routines that put them in the summer mindset. And by tapping into what’s trending online as it builds up, brands can craft campaigns and products that feel timely, authentic, and truly in sync with their audience.   YPulse is always keeping up to date on what’s trending online—especially what Gen Z...