Last year, we told you the end of sex sells might be near, and since then brands have reshaped the definition of “sexy” in marketing. A recent Ypulse survey showed that only 10% of 13-33-year-olds are motivated to buy with ads featuring sex appeal. According to image agency Yard, “[Teens] don't respond to traditional notions of beauty or even sexuality,” the “new sexy is self-acceptance,” and “not about your shape—it’s about the way you feel”—an idea we explored in our Body Positive trend. (Business Insider)
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