Last year, we told you the end of sex sells might be near, and since then brands have reshaped the definition of “sexy” in marketing.

Last year, we told you the end of sex sells might be near, and since then brands have reshaped the definition of “sexy” in marketing. A recent Ypulse survey showed that only 10% of 13-33-year-olds are motivated to buy with ads featuring sex appeal. According to image agency Yard, “[Teens] don't respond to traditional notions of beauty or even sexuality,” the “new sexy is self-acceptance,” and “not about your shape—it’s about the way you feel”—an idea we explored in our Body Positive trend.  (Business Insider)